Sunday, May 24, 2009
Research looks at CB education + birth satisfaction
For as long as childbirth education has been around, you would think there would be volumes of research documenting the benefits. Sadly there is not as much as I would expect.
I recently came upon an article that highlighted the recent work of Dr. Angelina Arcamore at Villanova University.
Initially she reviewed studies about birth satisfaction and concluded that a woman's sense of control, support from and confidence in caregivers and meeting expectations of childbirth all contribute to birth satisfaction. She further points out that dissatisfaction can affect a woman's emotional well-being, her future childbearing experience and even her risk level for post-traumatic stress disorder.
Her study included 158 women who had vaginal births in urban hospitals. 2/3 had attended formal cb classes. The demographics of those who attended vs those who did not were that they were older, better educated and in a relationship longer than those who did not. She used a "Gratification with Labor and Delivery" questionaire.
Now time for the drum roll: The only statistically significant predictor of satisfaction with childbirth was ATTENDING A CHILDBIRTH CLASS!
She noted that the many younger women are forgoing childbirth classes and are depending on the internet and TV. "Although this information often promotes misconceptions and increases anxiety."
Thanks to Marsha Rehms who reported on this in the CBEreporter from a session held at the 2008 AWHONN conference.
So how will you incorporate this information into your marketing message? Building on yesterday's blog post, I find myself humming "I can't get no satisfaction, but I try...."